So the news is out and the deed is done. Anheuser-Busch bought all the ad time in the broadcast of Saturday Night Live which aired on October 17th to promote its new product, Bud Light Golden Wheat. This is an unprecedented event in the 35 season history of Saturday Night Live! This is not your ordinary campaign for a brand extension, and definitely does not come cheap. What Anheuser-Busch is doing is the polar opposites to what all our professors always emphasize; “Do not put all your eggs in one basket.”
It may sound like an amazing strategy, but SNL is known for its brutal sarcasm. One would question if that is how you want to portray yourself as a brand. Especially when SNL insults Bud Light on a regular basis. And for those of you that missed the show, it was just another edition of witty and vicious remarks about anything and everything.
Sunday, October 18, 2009
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And Bud Light continues to run Failpaigns.
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